With Memento, it is trying to attract a wide variety of users from industries like art and entertainment, science, manufacturing, and design who want the ability to create 3D models without having to use multiple tools to do so. Now, as part of a new broad software initiative known as ReCap - for “reality capture” - the company is hoping to simplify the process of creating 3D models for everyone, from seasoned professional to first-timer. Whether it’s helping contractors visualize giant construction projects or visual effects companies make Oscar-winning films, Autodesk is involved. Autodesk has built a $14.27 billion market cap with a wide variety of design tools aimed at everyone from the biggest companies to individual makers.
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